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Course Description

This course is designed to introduce small business owners to the fundamentals of Search Engine Optimization (SEO). SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.  The curriculum covers on-page and off-page SEO, content creation, and analytics. Participants will learn the basics of website indexation and technical SEO. The course will culminate in a practical project where students will apply what they've learned to their own business websites.

Learner Outcomes

Upon completion of the course, students will be able to demonstrate the following competencies: 

  • Understand the basics of on-page and off-page SEO. 
  • Develop content that is optimized for search engines. 
  • Utilize analytics tools to measure the effectiveness of SEO strategies. 
  • Understand website indexation and technical SEO fundamentals. 
  • Implement SEO strategies to improve website visibility and traffic. 
 
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